Privacy Policy
1. Principles and purpose
www.bettercode.co.th (the ‘Website’, ‘we’ or ‘us’) recognises the importance of personal data and other information about users (‘customers’ or ‘you’). This Privacy Policy explains how we collect, use and disclose your information (collectively, ‘process’) transparently and responsibly under Thailand’s Personal Data Protection Act B.E. 2562 (2019) and other applicable laws.
2. Collection of personal data
Personal data means information that identifies a person directly or indirectly. We collect and use personal data where necessary.
Category of personal data | Details and examples |
| Personal identification information | – First and last name – Gender – Age – Date of birth – National identification number – Photograph |
| Contact information | – Postal address – Email address – Telephone numbers, including home and mobile numbers – Social media accounts, such as LINE ID, Facebook account and ID, and Google ID |
| Financial information | – Credit/debit card details, such as cardholder name, card number, expiry date and issuing bank – Bank account – Tax invoice details |
| Technical specifications | – IP Address – MAC Address – Website access logs or browsing activity associated with a session ID – Browser type and version |
3. Sources of personal data
We may collect your personal data through the following channels:
3.1 Information collected directly from you
– When you register by completing forms on paper, on the website, on social media or through other channels
– When you purchase products or services
– When you complete a form
– When you provide information through a web forum
– When you contact us, make enquiries, or provide comments or suggestions about our products and services
– When you subscribe to our news or promotional communications
3.2 Automatically collected personal data
– When you visit or use a website that uses cookies or similar technologies to collect technical information about your usage
– Information obtained from using our services, including information about the device used, such as IP and MAC addresses
3.3 Personal data obtained from third parties that have collected it lawfully or obtained your consent to disclose it to us, for example to offer or provide services to you and carry out related business activities.
4. Basis for collecting personal data
Legal basis for collection | Details |
| Performance of a contract | To perform the sales contract between us, as data controller, and you, as data subject, including processing payment and collecting your delivery address to deliver products. |
| Consent of the data subject | Where consent is required to collect, use or disclose personal data, we inform you of the purpose before or when requesting consent. Examples include processing sensitive personal data where no legal exception applies, promoting products and services, and facilitating services. |
5. Purposes of collection
Purpose | Details |
| To facilitate use of the website and our services | To facilitate ordering, delivery, returns and exchanges. |
| To answer questions and assist customers | To provide service-related assistance, update customer information and handle requests to exercise rights or complaints. |
| To develop and improve quality and services | To analyse and improve products or services to better meet customers’ needs. |
| To provide product and service information or marketing communications | To send information about products and services, privileges, promotions, discounts and special offers by email, SMS or post, after receiving your express consent. |
| For data analytics | To analyse customer information and conduct market research to improve products and services. |
| To prevent, detect and investigate crime | To investigate and take action to prevent offences under applicable laws, including security breaches affecting data subjects. |
We may share anonymised information publicly or with partners for marketing, website and operational performance analysis, promotions, or to show general trends in the use of our products and services.
6. Disclosure of personal data to third parties
We may disclose personal data as necessary to the following organisations or third parties with your consent, unless otherwise permitted by law:
1. Delivery service providers
2. Payment service providers
3. Data analytics and marketing research providers
4. Officials, government officers or authorities responsible for legal supervision, requesting disclosure under legal powers, involved in legal proceedings, or otherwise authorised under applicable laws
Cookies and measurement providers used on this website
The website uses necessary cookies for normal operation. Analytics and advertising measurement cookies are enabled only when you select ‘Accept all’. Our providers include:
- Google (Google Tag Manager, Google Analytics, Google Ads) – Measures visits, pages viewed and contact actions, such as quotation form submissions, phone clicks and LINE clicks, to measure Google advertising. If you choose ‘Necessary only’, we do not use analytics or advertising cookies. Google may still receive non-identifying cookieless visit signals through Google Consent Mode.
- OpenAI – Measures advertising on ChatGPT by sending page visit, phone click and LINE click information. Names, email addresses or telephone numbers detected by the system may be hashed before transmission for advertising attribution. This tool loads only after you choose ‘Accept all’.
- The website’s own statistics counter – Counts aggregate visits and contact actions without cookies or storing IP addresses.
These providers may process data on servers outside Thailand under their respective data protection measures. You can change your preferences or withdraw consent at any time using ‘Cookie settings’ in the footer of each page.
7. Retention of personal data
We retain personal data only for the period required by law or as necessary for the stated purposes. We delete or destroy personal data when retention is no longer necessary for those purposes.
8. Security of personal data
We recognise the importance of securing your personal data and implement appropriate measures to prevent loss, unauthorised access, destruction, use, alteration or disclosure. The website uses SSL encryption certified by a certificate authority to protect information such as personal details, passwords and credit card numbers.
9. Rights of data subjects
1. Right to withdraw consent
You may withdraw consent to processing personal data for which you previously gave consent while we hold that data.
2. Right of access
You may request access to personal data under our responsibility and request a copy.
3. Right to rectification
You may request corrections to keep personal data accurate, current and complete. Registered members may edit their personal information on the member details page.
4. Right to erasure
You may request deletion, destruction or anonymisation of personal data, including when it is no longer necessary.
5. Right to restriction of processing
You may request temporary restriction while we examine a request for rectification or an objection to collection, use or disclosure.
6. Right to data portability
You may request your personal data where we have made it available in a commonly readable or usable automated format, and may request that it be sent or transferred in that format to another data controller.
7. Right to object
You may object to the collection, use or disclosure of your personal data.
Objecting to collection, requesting deletion or destruction, or withdrawing permissions previously given may affect the services you receive. We may be unable to provide certain parts of our services.
To exercise these rights, contact pramoht@bettercode.co.th, kunniga@bettercode.co.th or +66 2 170 9611. We will review your request and notify you of the outcome within 30 days of receiving it.
10. Links to external websites or services
Our website may link to external websites that collect usage information and personal data. We cannot be responsible for the security or privacy of data collected by those websites. Please review and follow their own privacy policies.
11. If you refuse consent or the use of personal data
We may need to collect personal data to comply with the law or enter into a contract with you. If you do not consent to its use, you may still use our services, although your experience may be less convenient because we cannot fully use that information for the relevant purposes.
12. Changes to this Privacy Policy
This policy may be updated or amended as appropriate to comply with personal data protection and other applicable laws. Please review it periodically for changes.
13. Contact details
For questions, suggestions or further information about this policy, please contact:
Data controller
Email : pramoht@bettercode.co.th,kunniga@bettercode.co.th
Telephone: +66 2 170 9611
You can also contact us using the form at www.bettercode.co.th/contactus
14. Account deletion
You may request deletion of your account at any time by emailing pramoht@bettercode.co.th or kunniga@bettercode.co.th. After the account is deleted, your personal data on the server will be cleared and cannot be recovered.